8 min read • by Isabelle from Melloa

From Wasted Potential to Peace: How I Reclaimed My Light

I used to see myself as wasted potential.

The kind of woman who never quite lands. The one who almost makes it, then disappears.

Maybe you know that feeling too. When you can sense something extraordinary inside you but cannot seem to hold it. When you start something full of fire, and then life, fear, or exhaustion pulls the ground away. When you begin with clarity and passion, and somewhere along the way the light begins to flicker.


I have known that silence that follows a bright beginning. I have known the shame of leaving before the ending. And if you have too, then maybe you will see yourself in my story.

There were seasons when I created things that mattered deeply to me.

A community of women in e-commerce that I left behind. A network of entrepreneurs and investors where I lost my own credibility. A coaching space where I was among the best until the group became something darker. Encounters with brilliant names in the tarot world who believed in me, and whom I left behind when I vanished.

Each time, I told myself the same story. You were not enough. You could not hold it. You ruined it again.

And it hurt — that quiet ache of not being up to what you were meant to be.


But through my healing journey I began to see it differently.

A wasted potential does not exist. It is only a potential in dormancy, resting until the right soil appears.

Every ending is not a fall. It is a pause. Every silence, a sacred incubation.

What we often call failure is sometimes Shadow Work in disguise. It is the invisible process of unlearning what was never truly ours.

Maybe you have walked away from something that looked like success, only to realise it was not your truth. I did too. And I learned that leaving is not losing — it is choosing alignment.


I had to rebuild self acceptance from the ground up. To forgive myself for the pauses, the resets, the messy process of becoming.

And maybe that is where you are now. Learning that it is okay to slow down until the rhythm feels right again.

For years I feared how others might see me — the one who cannot finish, cannot stay, cannot handle success. But people rarely see us as harshly as we see ourselves.

It was never their judgment that hurt me most. It was my own reflection.


Now I see it differently. I was never lost, only wandering through initiations I did not yet understand. And perhaps so are you.

Each of those paths, those endings, those moments of exhaustion led me to the most honest creation of my life. Melloa.

Melloa was born from everything I thought had broken me. From exhaustion and longing, from the need for peace and beauty.

It is not just a brand. It is a deeply human adventure. A place where we no longer have to prove anything. Where calm replaces shame and purpose replaces pressure.


It is why I now create silver anxiety spinner rings and other calm tools — small reminders to breathe, to pause, to come back home to ourselves.

If you want a practical companion for your journey, you can also read The Ultimate Guide to Fidget Rings to find the piece that matches your rhythm.

With Melloa, I am no longer chasing potential. I am living it. And maybe you are too, even if it does not look like it yet.

Even though the shadow is still lurking — and let us be honest, anyone telling you otherwise is a full red-flagged guru — I am more in control of it now. I listen deeply to what it has to say and to what it makes me feel. It has the right to live in me, just not as loud as it used to be.

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Isabelle, Founder of Melloa – Creative tools for calm and focus

Written by Isabelle, Founder of Melloa

Mom of three children — including one with ADHD — and a passionate creator, Isabelle designs tools that bring calm and meaning into our busy lives. Tools for the day, when everything moves fast, and for the night, when the soul keeps working.

Want quick answers? Visit our Fidget Ring FAQ or dive deeper into the Ultimate Guide.

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